Sweetest Day is an observance primarily celebrated in the Great Lakes region and parts of the Northeast United States. This holiday is described by Retail Confectioners International as an “occasion which offers all of us an opportunity to remember the sick, aged and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed” and “much more important for candymakers in some regions than in others (Detroit, Cleveland and Buffalo being the biggest Sweetest Day cities)”. Besides, this special occasion has been referred to as a “concocted promotion” made up by the candy industry with the sole purpose of increasing sales of candy.
Origin of Sweetest Day
Sweetest Day was first pronounced on October 8th, 1922 in Cleveland by a philanthropist and also a candy employee, Herbert Birch Kingston as a day for people to do meaningful and nice things to help those who are less fortunate than ourselves. Moreover, the original name of this holiday was “The Sweetest Day of the Year” and it has eventually evolved into a romantic, full-of-love holiday, similar to Valentine’s Day.
The first Sweetest Day was celebrated with a strong desire to do something nice and sweet for Cleveland’s orphans and unfortunate residents. Thanks to the support of numerous movie stars, Theda Bara and Ann Pennington, Herbert Birch Kingston had delivered thousands of boxes of candy throughout the city to distribute them to those in need. Theda Bara, a well-known movie star, presented about 10,000 boxes of candy to people in Cleveland hospital and offered candies to those coming to watch her movie in the local theater. Another famous celebrity, Ann Pennington, distributed boxes of candy to more than 2,000 newspaper boys as a way to express her gratitude for the service they render to public. Begun in 1922 and soon later, Sweetest Day gradually became popular during the bleak economic period of the Great Depression.
In 1927, the week beginning on October 10th was known under the name of Sweetest Week. Later, on September 25th, 1937, The New York Times reported under Advertising News and Notes that the National Confectioners Association had marked a new milestone in the candy industry by ranking Sweetest Day with the nationally accepted Father’s Day, Mother’s Day and Valentine’s Day. And in 1940, another Sweetest Day was celebrated on the 19th of October. That day was remarkably marked by the distribution of more than thousands of boxes of candy by the Sweetest Day Committee. These candies were delivered among about 26 local charities and over 200 children were given candies in the chapel at the Society for Prevention of Cruelty to Children. Furthermore, 600 boxes of candy were also distributed to the presidents of Protestant, Jewish and Catholic Big Sister groups of New York.
When is Sweetest Day 2013?
Sweetest Day takes place on the Third Saturday in October, which means Sweetest Day 2013 falls on October 19th.
Sweetest Day 2013 observance
Sweetest Day 2013 is a typical observance in the Great Lakes region and parts of the Northeast United States. Started as a regional holiday, Sweetest Day is gradually gaining its popularity and spreading to the other regions of the United States. On this occasion, family, friends and lovers usually give candy, cards as well as flowers to each other. Similar to Valentine’s Day, Sweetest Day 2013 is associated with the pink and red combined with heart-shaped boxes. In addition, about nearly 80 percent of Hallmark’s greeting cards designed for Sweetest Day look beautiful and romantic.
Not only that, on Sweetest Day 2013, people of all ages can go out for dinner at a gourmet restaurant, other than giving greeting cards, flowers and candies to each other. This special occasion gives people a golden opportunity to spread their love and happiness as well as reach out to the not-so-well-off sections of the society. By and large, Sweetest Day does not involve in any particular religion. Indeed, this holiday is based on the wider and all-encompassing principle of humanity.
Sweetest Day 2013 criticism
Some critics call Sweetest Day an artificial holiday created just to boost the revenue and increase sales of candy, flowers and greeting cards.
Sweetest Day is a holiday celebrated primarily in the Great Lakes region and in some states of the United States such as Ohio, Michigan (parts of the Northeast United States). On this occasion, friends, family and lovers go out for dinner together and give special gifts like chocolates, flowers as well as greeting cards to each other. In other words, this holiday is a great chance for people to express their gratitude, happiness, togetherness and to spread the message of love. Sweetest Day occurs on the Third Saturday of October and it means that Sweetest Day 2013 falls on the 19th of October.